Kitchen & Bathroom Show USA 2024 (KBIS)

On February 27, 2024, the 2024 American Kitchen & Bathroom Show (KBIS) opened at the Las Vegas Convention Center. According to the official website of KBIS last year, out of more than 600 companies participating in this professional exhibition, only 25 were Chinese companies. Compared with the more than 1,100 Chinese companies participating in the CES in the United States that closed last month, KBIS obviously belongs to the stage of a small number of Chinese companies.

International exhibitions have always been a platform for enterprises to display brands, promote technology and obtain orders. KBIS Kitchen and Bathroom exhibition is the world's largest professional kitchen and bathroom industry exhibition, bringing together the latest products, technologies and services in the field of kitchen and bathroom, known as the weather vane of the kitchen and bathroom market.

GE Appliances of the United States, a unit of Haier Zhijia, never misses the show. You know, GE Appliances has not only become the largest appliance company in the United States, but its kitchen appliances business is particularly strong, and has always occupied the first share of the U.S. market. In addition, according to the data released by Euromonitor International in November last year, the annual sales of Haier Zhijia under the kitchen industry has exceeded 10 million units, becoming the only domestic kitchen industry with a scale of more than 10 million units, and it is also the largest domestic kitchen enterprise in the exhibition KBIS.