On March 13, 2024, at the AWE media communication conference in Shanghai, Haier Wisdom announced further cooperation with the "Grand Slam" Roland Garros and the ATP World Tour, and the global partnership between the two sides will be extended to 2025 to continue to enhance the brand's global visibility and exposure.

Tennis is one of the most popular sports in the world, with more than 1 billion fans. Among them, as a prestigious international tennis event, the "Grand Slam" Roland-Garros and the ATP World Tour are welcomed by global sports fans and high-end groups with a high degree of professionalism.

The cooperation with these two top competitions has deepened Haier Europe's high-end brand building. Data show that in 2023, Haier's European brand awareness increased by 3%, the brand exposure online and offline reached 1.19 billion people, and the high-end market competitiveness was further improved. On the one hand, Haier electricity, refrigeration, washing, kitchen and other price indices achieved double-digit growth. Among them, the newly launched high-end X11 washing machine, once listed, occupied 10% of the local high-end market share, driving the price index to 130+. On the other hand, Haier's leading position in the European market has been further consolidated. At present, Haier Europe has been the fastest growing home appliance brand in the market for eight consecutive years.

This is not the first time Haier Wisdom has collaborated with the world's top sporting events. In January this year, Haier Zhijia official announced to become the official partner of BWF Southeast Asia in 2024 and 2025; Previously, in Saudi Arabia, Haier Zhijia also appeared as the only Chinese household appliance brand in 2023 Dakar Rally; In the Philippines, Haier Zhijia has been an official PBA partner for five consecutive years.

The satisfaction of user needs has also been recognized by the global market. According to Euromonitor International data show that in 2023, Haier's global retail sales of large household appliances brands ranked first, achieving 15 consecutive titles in the world; In Europe, Haier Zhijia is the fastest growing brand in the market in the past eight years; In Japan, Haier and AQUA ranked first in the white power market; In Southeast Asia, Haier Zhijia has achieved high growth for three consecutive years.