On May 21, 2024, a delegation from China Household Electrical Appliances Association visited two offices of Haier Smarthome in Barcelona.

Haier Wisdom Europe is headquartered in Italy. In addition to Spain, Haier Wisdom also has sales companies in Germany, France, Italy and the United Kingdom. In addition, Haier Smarthome's CANDY also has a sales team in Portugal.
According to the relevant person in charge of Haier Smarthome Spain Company, in 2019, after Haier acquired CANDY and Hoover, Haier white Power's original sales system in Europe was merged with CANDY and Hoover to become the current Haier Zhijia Spain sales company.

Haier Smarthome's products in Spain include refrigerators, washing machines, air conditioners, kitchen appliances, cleaning appliances and television sets. Among them, kitchen appliances in addition to the range hood, stove, oven, there are also air fryers these small kitchen appliances; Cleaning appliances include push-rod vacuum cleaners, sweeping robots, floor washing machines and mite removal machines. The operating brands are mainly Haier, CANDY and Hoover. Among them, Haier brand positioning is more high-end.

In the first quarter of 2024, in the case of a slight decline in the size of the entire household appliance market in Spain, Haier Smarthome performed well in several major household appliance categories. GfK statistics show that from January to March 2024, Haier washing machines are firmly among the top two in the market. Especially in March 2024, Haier washing machines rushed to the top of the market. In the multi-door refrigerator market, Haier has occupied more than 30% of the market share, ranking first. In addition, Haier's market share of air conditioners also ranks first. Recently, Haier TV to the Spanish market, the start of the market performance is also commendable.