Haier Named No. 1 Global Major Appliances Brand for the 16th Consecutive Year by Euromonitor International

Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.

Haier’s success is a direct result of its commitment to being “Born Global, Growing Global.” This global perspective has allowed Haier to consistently lead in an ever-changing market. With 35 industrial parks, 163 manufacturing centers, 126 marketing centers, and a sales network covering over 200 countries and regions, Haier serves more than 1 billion households worldwide.

Haier’s continued global leadership would not be possible without the unwavering trust and support of users around the world. Over the past 40 years, the loyalty of billions of global users has been fundamental to Haier’s success. Each order, every product sold, is a result of the valuable feedback and praise from users that drive Haier to continuously iterate and innovate, ensuring that the brand remains at the forefront of the global appliances market.

The latest data from Euromonitor International highlights Haier’s continued leadership in key appliance categories:

• Refrigerators: Haier has been the world’s No. 1 brand in sales volume for 17 consecutive years.
• Home Laundry: Haier remains the top brand globally for 16 consecutive years.
• Freezers: Haier continues to lead as the No. 1 brand for 14 consecutive years.
• Electric Wine Coolers/Chillers: Haier has held the top position for 15 consecutive years.

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