Haier meets tennis champions at the Nitto ATP Finals

From November 10 to 17, Haier will again play a leading role in the grand finale of the tennis season as a Gold Partner of the Nitto ATP Finals in Turin.  With its excellence, elegance, and precision, Haier will accompany the top eight singles players and the best doubles teams throughout the Turin week, joined by Haier’s Global Brand Ambassador, former world No. 1 Ana Ivanović.

“The partnership with the most prestigious tournaments on the tennis calendar has proven truly successful over the past two years,” says Antony Peart, Head of Brand at, Haier Europe.  “The attributes that make us number one in our industry are the same that describe a true champion.  This collaboration is also strategically significant: it aims to expand our global brand presence and increase its recognition, engaging different generations united by a passion for quality and innovation.  Tennis, a sport with one of the largest fan bases worldwide, is defined by commitment, ambition, and the pursuit of perfection — qualities that are also present in all our product lines.”

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