From the eighth anniversary of GE joining Haier in the United States, how do Chinese brands go to the world class

On June 12, 2024, Beijing time, the eighth anniversary of GE Appliance joining Haier and the employee meeting was held in the lecture hall of GE Home Power Industry Park in Louisville, USA.

Eight years ago in 2016, Mr. Zhang Ruimin, founder of Haier Group, also welcomed General household appliances to join the Haier family in this hall.

Haier's acquisition shocked the industry and became the largest and most influential acquisition in the industry. Before Haier's acquisition, GE household appliances had been poor performance for many years. A year after the acquisition, however, GE Appliances had its best results in a decade; In 2018, it became the fastest growing home appliance company in the United States and turned a profit. In 2022, it will become the largest home appliance company in the United States. At present, GE home appliances has maintained double-digit growth for eight consecutive years, becoming the industry leader in the local market.

On the same day, the 2024 Kantar BrandZ Top 100 Most valuable Global Brands list was released, and 11 companies including Haier, Tencent, Alibaba and Huawei were listed as representatives of Chinese brands. This is also the sixth consecutive year that Haier has won the recognition of the global authoritative list as the world's only Internet of Things ecological brand.

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