Declared! Haier has become an official partner of the Australian Open.

On November 25, Haier and the Australian Open held a signing ceremony at Melbourne Park, officially becoming the official partner of the Australian Open from 2025 to 2027. This is following the "Roland Garros" French Open, ATP World Tour, 2024 China Open, Haier once again hand in top tennis events.

Founded in 1905, the Australian Open is one of the four major tennis tournaments in the world and is also a "Grand Slam" event that is popular around the world. In the development process of more than a century, the Australian Open has always been with innovation and progress with The Times.

Next year will be the 120th anniversary of the Australian Open. According to the organizing committee of the tournament, after the start of January 6, 2025, the Australian Open will be upgraded to a three-week super Carnival event, so that Grand Slam events to the next level.

At that time, Haier will not only appear at Melbourne Park, but also build an experience area on site to bring cutting-edge technology and products to fans from all over the world, making this high-profile tennis event more elegant.

The signing of the Australian Open is just the tip of the iceberg of Haier's interaction with global fan users. Next year, Haier will again appear in a series of top events such as the Madrid Open, Rolex Masters and Nitto ATP Finals to showcase new products and technologies and serve global users.

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