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Nowadays, although the sweeping robot has become a choice for many family cleaning "free hands". But in reality, there are still many users will encounter the phenomenon of sweeping robots "lost" and "missing". Not only often bump, trapped in a dead corner, but also easy to scratch and damage furniture. So how can you avoid similar problems? Choosing the right product is key.

On June 13, 2024, Haier wisdom released a series of comparison videos of "Haier Technology one" station "in the end, which visually witnessed the" smart wisdom "of Haier sweeping robot through the non-collapse of the building block tower. The video shows that Haier's sweeping robot Big White H13 Pro avoided obstacles when approaching the building blocks, and the building castle "stood" in the end. While the ordinary sweeping robot knocked down the building blocks, the difference between the two is clear.

AI eagle eye avoids obstacles, first see and then sweep

In general, the obstacle avoidance ability of the sweeping robot has a great impact on the cleaning experience, such as running to a narrow corner but need people to "rescue", and then being stuck by small obstacles, or too late to dodge into people or things. The reason for these problems is often in the degree of AI intelligence of the product.

AI-Smart Home algorithm, better understand you to worry

As the leader of the smart home industry, Haier Zhijia serves the world's 1 billion + user families, is the earliest leader in the layout of smart homes in China, with industry-leading smart home large model research and development genes and strength, its AI algorithm is based on massive interactive data training, is more understanding of Chinese family practical AI, can match the corresponding solutions for different family scenarios.

Haier sweeping robot Big White H13 Pro is equipped with self-developed AI-Smart Home intelligent algorithm and high computing power chip, "can think", "can use the brain", will be enough according to the user's home scene, match better whole house cleaning program. Quick identification of the whole house to ensure high cleaning coverage, intelligent planning of the whole house cleaning path and cleaning method; In addition, through AI intelligent mode and customized mode, it can identify different ground materials and spatial environments, and actively recommend cleaning modes that are more suitable for different scenes such as cleaning after meals, or cleaning after living room parties.

The Kantar BrandZ Top 100 Most Valuable Global Brands in 2024 has been released, with 11 companies including Haier, Tencent, Alibaba and Huawei on the list as representatives of Chinese brands. This is also the sixth consecutive year that Haier has won the recognition of the global authoritative list as the world's only Internet of Things ecological brand.

In June 2024, Paris, hosting the "Roland-Garros" French Open, attracted the attention of countless tennis fans, and the Haier giant billboards on the left and right sides of the Rue Linois street in the 15th district of Paris also focused on the eyes of pedestrians.

Sell outside the tree billboards, sell inside the tree brand display wall
Fifty metres behind the two billboards sits Darty, the high-end channel with the largest market share in France. Darty has more than 300 stores in France, bringing together high-end home appliance brands from all over the world, and has strict barriers to entry for the products that enter.
From the Beaugrenelle shopping center to enter the Darty channel located on the negative floor, one can see the brand display wall of Haier Wisdom and the hot sale of Haier refrigerators and Lanjing X11 series washing machines. It is understood that in this channel, the price of Haier multi-door refrigerator is not only far more than other Chinese household appliance brands, but also super Korean brands. Among them, a Haier multi-door refrigerator priced at 2,999 euros is more than double the price of other Chinese home appliance brands in the store. In the washing machine category, Haier washing machines are the only Chinese brand on sale.
In terms of sales, Haier Longjing X11 series washing machines achieved the first sale after being listed in this channel, and the channel completion rate reached 150% exceeding expectations. Since 2024, Haier washing machines and refrigerators have achieved two-fold growth in this channel.

The performance in the Darty channel is the result of Haier Zhijia's insistence on localization and high-end brand creation. Since entering the French market, Haier Zhijia has dug deep into the needs of users, from the aspects of localized research and development, localized marketing, etc., with high-end differentiated products and perfect service guarantee, optimize the user experience, and realize the brand truly into the hearts of French users.
In terms of product research and development, Haier France has successively launched differentiated products such as wine cabinets comparable to professional wine cellars and Lanjing X11 series washing machines which save 50% energy than the European A-level standard to strengthen its competitiveness in the high-end market. Among them, considering that France is the home of red wine, and the storage of wine often troubles locals, for this reason, Haier France innovatively launched smart wine cabinet products, which can not only perfectly simulate the light of the wine cellar, isolate the heat, but also automatically adjust the temperature to meet the storage conditions of different regions and different types of wine. In terms of service, considering the local users' attention to products and services, Haier France has implemented high-end standardized service solutions to provide users with the best service experience in the whole process by extending remote service time and accelerating offline door-to-door service response.
The satisfaction of user needs has provided a guarantee for Haier France to win market recognition. According to data, at present in France, Haier's market share of multi-door large refrigerators, wine cabinets and freezers ranks top 1 in the market. The average price of Haier brand is 180% of the average market price.

Haier Zhijia's performance in the French market is a microcosm of its performance in the European market. Data show that in Europe, Haier Zhijia has achieved the fastest market growth for eight consecutive years; In the UK, Haier Zhijia has become the first Chinese enterprise in the local market share. In Italy, Haier washing machines ranked TOP1 in the market; In Spain, the industry declined by 5%, and Haier air conditioning bucked the trend to grow by 40%.
Europe brings together brands from all over the world, how does Haier Zhijia occupy a place? It is understood that in order to reduce the difficulty, many Chinese brands choose to stick more when entering the European market, and Haier Zhijia has been firmly doing its own brand since entering the European market, taking the road of high-end brand creation, which is the most difficult road to take, not only requires a lot of upfront investment, but also needs a long brand image construction.
Now more than 30 years later, Haier Wisdom has laid out Haier, Candy, Hoover and other brands in Europe. Among them, Hale brand multi-door refrigerator occupies the first share in many European countries, Candy brand occupies the first share of connected home appliances,Hoover brand washing machine market share increased year-on-year, sales first.

On June 12, 2024, Beijing time, the eighth anniversary of GE Appliance joining Haier and the employee meeting was held in the lecture hall of GE Home Power Industry Park in Louisville, USA.

Eight years ago in 2016, Mr. Zhang Ruimin, founder of Haier Group, also welcomed General household appliances to join the Haier family in this hall.

Haier's acquisition shocked the industry and became the largest and most influential acquisition in the industry. Before Haier's acquisition, GE household appliances had been poor performance for many years. A year after the acquisition, however, GE Appliances had its best results in a decade; In 2018, it became the fastest growing home appliance company in the United States and turned a profit. In 2022, it will become the largest home appliance company in the United States. At present, GE home appliances has maintained double-digit growth for eight consecutive years, becoming the industry leader in the local market.

On the same day, the 2024 Kantar BrandZ Top 100 Most valuable Global Brands list was released, and 11 companies including Haier, Tencent, Alibaba and Huawei were listed as representatives of Chinese brands. This is also the sixth consecutive year that Haier has won the recognition of the global authoritative list as the world's only Internet of Things ecological brand.

On May 21, 2024, a delegation from China Household Electrical Appliances Association visited two offices of Haier Smarthome in Barcelona.

Haier Wisdom Europe is headquartered in Italy. In addition to Spain, Haier Wisdom also has sales companies in Germany, France, Italy and the United Kingdom. In addition, Haier Smarthome's CANDY also has a sales team in Portugal.
According to the relevant person in charge of Haier Smarthome Spain Company, in 2019, after Haier acquired CANDY and Hoover, Haier white Power's original sales system in Europe was merged with CANDY and Hoover to become the current Haier Zhijia Spain sales company.

Haier Smarthome's products in Spain include refrigerators, washing machines, air conditioners, kitchen appliances, cleaning appliances and television sets. Among them, kitchen appliances in addition to the range hood, stove, oven, there are also air fryers these small kitchen appliances; Cleaning appliances include push-rod vacuum cleaners, sweeping robots, floor washing machines and mite removal machines. The operating brands are mainly Haier, CANDY and Hoover. Among them, Haier brand positioning is more high-end.

In the first quarter of 2024, in the case of a slight decline in the size of the entire household appliance market in Spain, Haier Smarthome performed well in several major household appliance categories. GfK statistics show that from January to March 2024, Haier washing machines are firmly among the top two in the market. Especially in March 2024, Haier washing machines rushed to the top of the market. In the multi-door refrigerator market, Haier has occupied more than 30% of the market share, ranking first. In addition, Haier's market share of air conditioners also ranks first. Recently, Haier TV to the Spanish market, the start of the market performance is also commendable.