Why we choose Haier？

For more than 30 years, Haier has devoted its energy and expertise to developing the best appliances in order to satisfy our most discerning customers.

Haier company history: since its creation in 1984, the company has been run by the same CEO, Zhang Ruimin, who has always had a clear objective: to build high-quality, reliable products. 

Since then, the company has evolved with the changing requirements of the modern world and of today’s consumer, capitalising on its core values of quality and reliability to offer premium, innovative and modern products.

We understand that it’s only by being close to our customers and by listening to their needs and desires that we can make their lives easier. Our commitment to continually update and expand our product range has made us a life partner of our customers and the worldwide number one home appliances brand for ten years running.

Haier has established a user-centered "10+N" open innovation ecosystem around the world, realizing that wherever the users are, there will be innovation, and Haier's R&D will be there.
Haier insists on original technology and always stays at the forefront of science and technology. Haier Smart Home Standards accumulatively applied for No.1 (80% of the international standard revision proposals in the field of Chinese household appliances come from Haier Smart Home), No. 1 of the National Science and Technology Award, a total of 16 items, and the National Design Award NO.1 has a total of 300+. In terms of innovation and technology, Haier Zhijia won the China Patent Gold Award selected by the State Intellectual Property Office and the World Intellectual Property Organization for 4 consecutive years, accumulating 10 industry NO.1