On November 19, the selection of "2024 Forbes China Global Brand" was officially announced, and Haier was successfully selected as "Flagship brand" by virtue of its excellent and extensive global market competitiveness and brand reputation.

Adhering to its own brand creation, Haier has established a "10+N" open innovation ecosystem, 35 industrial parks, 143 manufacturing centers and 230,000 sales networks around the world, entered more than 200 countries and regions, served more than 1 billion household users, and built the world's largest, most efficient and most complete digital manufacturing system. Able to provide differentiated customized products according to local user needs. Data from Euromonitor International shows that Haier has ranked first in the global retail sales of large home appliance brands for 15 consecutive years.

Haier adheres to the "trinity" localization layout in the global market, and implements localization research and development, localization manufacturing and localization marketing according to the needs of users in different regions of the world. Wherever Haier goes, it will adapt to the local living environment with localization. Where the needs of users are, Haier's innovation direction will go where, so that the brand can truly integrate into the life of local users.

In Saudi Arabia, Haier launched a non-defrostable refrigerator that can lock fresh even after 100 hours of power failure, solving the user's pain point that food is not easy to store due to hot weather and frequent power failure; In Japan, aiming at the shortage of kitchen space and the petite stature of Japanese women, Haier launched a 500L ultra-thin refrigerator, which not only improves the kitchen space, but also makes it easy for women to access the items at the top and deepest level of the refrigerator. In Pakistan, the number of local families, like to wear large robes, Haier specially designed a large capacity automatic washing machine, a time can wash 32 large robes; In Southeast Asia such as Thailand, where the summer is very hot, the local people turn on air conditioning and drink smoothies all the year round. Haier has developed a patent technology for air conditioning self-cleaning, and specially designed a temperature changing area on the refrigerator that can make smoothies cold drinks, so as to adapt to the living habits of local users with technological innovation.

Haier ranks first in market share in 6 countries including China, the United States and New Zealand.

Haier entered the TOP3 in 9 countries including India and Italy;

Haier also ranked among the top five in five countries, including the United Kingdom and the Philippines.